week 14 | online | 11.24–11.30

Read First:

📌 Weekly Structure (applies every week)

Week 14 Links & Notes
(specific to this week)

Live Sessions This Week:

👉 Join Live: Mon 11.24 @ noon – Weekly Review → [Join Here]

📺 Watch: Mon 11.24 Weekly Review Recording → [Watch Here] 10m

Looking Ahead (Week 15)

Next live (recorded) session: Mon Dec 1st @ noon (only live session in Week 15)

This week’s deadlines:
Monday, Dec 1st @ noon

  • 2 mood boards (extended deadline: if not completed for last Monday)
  • 6. 2 Static Posters + storyboards + motion test (either 2 DIFFERENT posters from 1 concept / or, 1 poster for 2 events) to Medium and P4_Mosters_F25
    Note: For motion test, If you are using an analog process, you must attempt it. If you are using a digital, we should be able to clearly perceive the intended motion for critique feedback.
  • 7. P4 Rough Crit PPT Critique: (access P4_Mosters_F25) and give constructive feedback to both (2) rough posters. Which ones do you feel are most and least successful and why? Keeping in mind the motion will be under 20s, provide suggestions for motion, as well as ways to improve the design.

Next week 15, for P4, we will have our motion poster critique. If you are using an analog process, you must attempt it. If you are using a digital, we should be able to clearly perceive the intended motion for critique feedback. Week 16, your motion poster is due on Wednesday.

Weekly Content

Week 14:

  1. Watch recording of Monday’s (pre-recorded) Zoom below. Cass will review this week’s content.

    SECTION I – Motion GIFs
  2. Review Examples + Resources

    SECTION II – P4 DEVELOPMENT
  3. Continue development of P4: Motion Poster
  4. Due Mon. 12.1: P4 Process – 2 moodboards
  5. Due Mon 12.1@noon: 2 Static Posters + storyboards + motion test (post to Medium and D2l Crit)
  6. P4 Static Poster Crit –Post to Discussion Board on P4_Mosters_F25 by Monday 12.1 @noon.
  7. Due Wed 12.3: P4 Crit feedback on 2 Static posters: P4_Mosters_F25. Comment on 3 others by Wednesday@noon.
  8. Due Wed 12.3: P4 Motion Poster (final critique begin). Comment on 3 others by noon on 12.8.

SECTION I – MOTION GIFs

2. Motion GIFs

Note: Stop Motion Demo Video recorded last week on Wednesday

One of the most popular methods to share motion through social and web-based platforms is the animated GIF. The shorter duration makes them faster to digest than a video. They work well across mostly all browsers (HTML email included!). The GIF is limited to 256 colors, which means the color is very limited. While it isn’t always ideal for full animations, it can be a powerful vehicle for sharing a message and conveying emotion. It is important to note: sometimes the GIF format can grow to a very large size, and some sites choose to convert GIFs back to videos to decrease the load time.

7 Tips for Designing Animated GIFs
GIFs in Email Marketing

Next week we will learn how to create animated GIFs using our AE projects.

SECTION II – P4

Project 4: Motion Poster –
due: Wednesday 12.10 @noon

Continue development of P4: Motion Poster. Next week, we will critique our 2 static poster designs. Our motion poster critique (1000 x 1440px composition in AE) developed from 2 static poster designs.

P4 Process Work

Post/Post to a story called “Motion Poster” on Medium.

  • 7. and 8. Static Poster + storyboard + motion test Critique: P4 Crit  –Post/Comment to P4_Mosters_F25 (post by next Mon. 12.1 @ noon / 3 comments by Wed 12.3 @ noon.). Post your link to your uploaded Vimeo file and describe your audio and how you want it to feel. Make note if you are looking for feedback on anything specific.
  • 8. P4 Crit Feedback: (access P4_Mosters_F25) and give constructive feedback to 2 rough posters. Which ones do you feel are most and least successful and why? Keeping in mind the motion will be under 20s, provide suggestions for motion, as well as ways to improve the design.

Post to P4_Mosters_F25 by Monday @noon.

Focus for Critique: 

CONCEPT + MOOD: What is the overarching idea (thinking, logic, thread) for your design? How does the poster feel? 

MESSAGE: Is the topic clear? Does the content hook us? Does the poster's content unfold in a purposeful way? 

FORMAL CHOICES: Then…how are your design choices communicating the above? Type, color, imagery, etc. Is the event content read clearly, quickly, and easily? Is there unity throughout? Color coding? How did the designer use repetition with variation through the sequence?

P4 Project Timeline

  • week 14 (Thanksgiving) After 11.24 process work, next deadline is Monday, December 1st@noon.
  • week 15
    • m 12.1@noon  2 static designs (narrow to 1 and do 2 variations OR 2 different events) + storyboards crit (3–9 frames depending on length) + initial motion test (test how your motion will play out)
    • Critique 2 static posters m 12.1–w 12.3 (critique 1)
    • w 12.3 due: Motion Poster (final critique begin)
    • m 12.8 due: Motion poster (final critique end)
  • week 16
    • m12.8 Final review / one-on-one w/Cass
    • w 12.10@noon – Final P4 deadline
      No late work for the course will be accepted beyond Thursday, 12.11 @midnight

SECTION III – AE

Have a wonderful holiday break!

Thanksgiving-Inspired Motion

HippieHouse, Argentina
Cale Bunker