For Today: p4 split crit#3
P4 Motion Poster Critique
Focus for Critique: CONCEPT/MOOD: What is the overarching idea (thinking, logic, thread) for your design? How does the poster feel? CONTENT/MESSAGE: Is the topic clear? Does the content hook us? Does the poster's content unfold in a purposeful way? TIMING: Look at speed and feel for "sticky spots." Does everything flow? Do any areas feel too slow/fast? TRANSITIONS: Does any content enter/exit at the wrong time? Are there any transitions that seem out of place or lacking? Looping considerations. FORMAL CHOICES: Then…how are your design choices communicating the above? Type, color, imagery, etc. Is the event content read clearly, quickly, and easily? Is there unity throughout? Color coding? How did the designer use repetition with variation through the sequence?
SECTION I – MOTION IN THE FIELD
Today features creative professionals in the field working in motion design:
Stephen Ong | UK
Devon Moodley | Amsterdam
Marta Anzana | UK
Nuria Boj | podcast episode | Scotland
Studios:
Tendril – Animation & Design Studio in Toronto, Canada
Addict – Amsterdam and Mumbai
Tronic Studios – New York, NY
Abstract Groove – Milan, Italy
RockNRoller Studios
Imaginary Forces – Los Angeles, CA
Psyop – Los Angeles, CA
Big Film Design – New York, NY
Brand New Schools – NYC + LA
Yeah Haus – Detroit (animation meets motion design // illustrative 2D style)
Lunar North – Detroit (graphic design meets 3D animation)
Gunner – Detroit (team-based approach // variety of animation and motion design // example work)
Vectorform – Detroit (interactive // virtual reality // immersive storytelling)
Due Next Class:
- Motion Poster P4 development – Develop in AE. Render. Post to Vimeo + Import to the bottom of your Ideation Story on Medium (if you struggle posting to Medium, please just post to Vimeo… or D2L).
Project 3 Deadlines
- 12.5 – full critique in 124 (motion + print)
Project 4 Schedule
- 12.5 – (Mon. 10:00AM–11:50AM) – movements final will be final critique 4
- 12.8 – (Thurs. 10:00AM–11:50AM) P4 Deadline; Final Presentations of motion poster and movements project